A native of Buenos Aires, Flor attended St. Catherine’s School, obtaining an international baccaleurate degree in 1986, and in 1989 she graduated in Advertising, at la Fundación de Altos Estudios Comerciales in Buenos Aires.

In 2004 she moved to  London, and worked in Harrod´s where she was part of the team of personal shoppers, and  had the honour of contributing to the selection of H.M. Queen Noor of Jordania’s wardrobe.

In 2010,  Flor was in-house PR manager, for the spanish brand ADOLFO DOMINGUEZ,  Buenos Aires branch. Since then, she has been working with private clients and also as a consultant for fashion, beauty and lifestyle brands both, in PR and in marketing.

For the last fifteen years, Flor has developed herself as personal stylist and also pursued a career in journalism. As a freelance contributor, she has been collaborating with important print media such as La Nación newspaper Buenos Aires, and FORBES Argentina magazine, amongst others.

Also, during 2006 & 2007, she highlighted  the best fashion stores in the city for Time Out Buenos Aires.

 Most recently, Flor developed Fashiontrip as a fashion experience service, designed to live  during NYC,  London or Milan fashion weeks. For each destination she prepares a tailored-made suggested activities, mainly focused in attending fashion shows or presentations.